Gartner Report: Transcend Omnichannel Thinking and Embrace Multiexperience for Improved Customer Experience
According to Gartner, "Customers have high expectations about how they want to interact with organizations; yet too often, application leaders have been focused on individual challenges or applications, overlooking the aggregate impact of the user experience (UX) across the digital user journey."*
Download this Gartner report to understand the key challenges facing leaders looking to construct true digital, multiexperience customer journeys. You'll also receive recommendations for how to adjust your CX and supporting CRM strategy as an application leader.
*Gartner 'Transcend Omnichannel Thinking and Embrace Multiexperience for Improved Customer Experience,' 17 February 2020, Gene Phifer, Jason Wong
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