Moving beyond the mass-production model employed historically in many contact centers, customer personalization has recently become of great interest to businesses looking to improve their customer experience within the contact center and other service channels.
By doing so, businesses aim to extend the positive reach of the brand beyond the original marketing touchpoints, keeping customers positively engaged and turning them into loyal, long-term advocates for the organization.
Download this guide to improve customer engagement with personalization. It covers:
- Why personalization is important in CX.
- How to tailor experiences at an individual level.
- How to build personalization across a customer's entire journey.