How Bench Built Data Driven CX with Airkit and Heap

Bench Accounting, North America's largest bookkeeping service for small businesses and a Deloitte Fast 50 Technology company, was able to integrate data-driven insights into their CX with a digital lead generation flow they launched in less than a month leveraging Airkit’s low-code Digital Customer Experience Platform. With Airkit’s journey data and Heap’s insights, they have been able to enhance their customer experiences in just weeks without relying on engineering resources. 

Download the webinar to hear from Dennis Pavlina, Sr. Manager of Inbound Marketing at Bench, on how the use of data helped Bench's team personalize and iterate customer-facing experiences 40x faster.

In this webinar, we covered the following topics:

  • How Bench built a data-driven Trial Signup flow and a Small Business Deduction app in weeks.
  • The power of Airkit CX & Heap Analytics.
  • The importance of speed to market and fast iterability.