Happier existing customers lead to higher profits, but few companies place as much emphasis on retaining customers as they do on acquiring them. Why is it so challenging to focus on retention? Turns out, interacting with the right customer at the right time in order to increase lifetime value is not as simple as it sounds.
Join Founder and CEO of Beyond Philosophy, Colin Shaw, and Head of Airkit Product Marketing, Julia Lee, for a discussion around customer retention and growth practices. They'll address the following questions:
- What is digital nudging?
- How do you make the most out of customer micro-moments?
- How do you build digital nudges and proactive engagement into your customers' digital journeys?