CX Book Club: "Customer Understanding" by Annette Franz

The latest installment of the Airkit virtual book club features Annette Franz, an internationally-recognized CX coach, consultant and speaker. If you don't know what a service blueprint or future-state map are, you're in the right place!

Watch this On-Demand Webinar where Annette presents insights from her book, "Customer Understanding." Over the course of this 60-minute recording, you'll learn:

  • The three main approaches to connecting with customers.
  • The difference between touchpoint maps and journey maps.
  • How to set up workshops with internal stakeholders.

Check the box in the form to request a quick intro meeting with Airkit and we'll send you a free hard copy of "Customer Understanding" while supplies last!

See what Airkit customers are saying.

Top brands are using Airkit to build experiences that customers love.

Khalid Alali
Sr. Manager of Business Ops | Turo

“Our main goal is to improve CX while reducing cost. This means increasing self-service. Customers are happy when their issues are resolved quickly, not necessarily when they speak to an agent.”

Jeff Blecher
Chief Strategy Officer | Agero

“Motor clubs and fleets, which manage numerous roadside assistance programs for their clients, need to be able to deliver engaging, branded experiences in a way that is scalable and standardized.”

Jeff Chen
Senior Technology Manager | EZR

"Our team is able to customize CX interactions via Airkit and make different features unique to each individual customer."