CX Book Club: "Customer Understanding" by Annette Franz
The latest installment of the Airkit virtual book club features Annette Franz, an internationally-recognized CX coach, consultant and speaker. If you don't know what a service blueprint or future-state map are, you're in the right place!
Watch this On-Demand Webinar where Annette presents insights from her book, "Customer Understanding." Over the course of this 60-minute recording, you'll learn:
- The three main approaches to connecting with customers.
- The difference between touchpoint maps and journey maps.
- How to set up workshops with internal stakeholders.
Check the box in the form to request a quick intro meeting with Airkit and we'll send you a free hard copy of "Customer Understanding" while supplies last!